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His affluent lifestyle calls for a confident woman with intelligence and charm.
As a man of self-made success, he wants the best return on his investment in business and in love.
Last month, a juicer was added, after a survey found it was the most desired gift.
The app’s creator, Brandon Wade, says the bribe is simply a ‘generous gift used as an ice-breaker’ to get a first date.
Those with the lower scores pay up to £30 a year for an annual membership; anyone with higher scores pays less. ‘There are lots of wealthy men in the UK but British women aren’t attractive,’ says the site’s founder, 33-year-old Gus Terkelsen.