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Tinder is likely to flourish with the creation of Tinder Plus and an active revenue model.
Nonetheless, Tinder should be concerned about the creation of similar websites and applications with free subscriptions.
If Tinder stops its free service and focuses purely on the revenue model of Tinder Plus, users are likely to look elsewhere for a free service.
But the option to participate in Tinder Plus in addition to Tinder’s free service allows the brand to make a profit while upholding customer satisfaction.
This California based company is slowly rolling out this premium service because the company wants to make sure the pricing is correct.