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Social media refers to the means of interaction among people in which they create, share and exchange information and ideas in virtual communities and networks.
Social media depends on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss and modify user-generated content.
Moreover, for those who have foreign friends, the uploads of pictures of Thai food promotes national cuisine and also make foreigners want to try Thai food.
Also, the sharing of pictures of places and cultures in Thailand is helping the country to get more international attention and encourages tourists to visit Thailand. The majority of Facebook users in Thailand are in the capital, Bangkok.
Information, email and images flow around the world faster and more freely than ever. Figure 1 : Percentage of Population Online Thailand.